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Neety at 4YFN 2025: AI-driven sales automation at MWC

Neety at 4YFN participating in the startup event of MWC Barcelona

The experience of Neety at 4YFN 2025 was a significant step forward for the company, as it participated in one of the most influential startup events of the Mobile World Congress (MWC), hosted in Barcelona from March 3 to 6. Recognized as a premier gathering for the global tech ecosystem, 4YFN brings together startups, investors, and industry leaders to explore the latest advancements in technology and business opportunities.

As part of the Basque Country delegation, Neety presented its AI-driven sales automation solution, demonstrating how artificial intelligence is transforming B2B sales. The platform’s innovative approach to lead generation, market research, personalized outreach, and lead qualification captured the attention of key professionals and stakeholders in the sector.

Insights from Neety at 4YFN 2025

During the event, Neety at 4YFN 2025 introduced its platform, emphasizing its key features designed to enhance sales processes through artificial intelligence. The company’s AI-powered solution automates prospect identification, engagement, and qualification, helping sales teams optimize their workflow and increase efficiency.

Unai Arambarri, CEO and co-founder of Neety, shared his thoughts on the experience:

“Being part of 4YFN 2025 was an incredible opportunity to demonstrate how Neety is transforming B2B sales with artificial intelligence. Our platform is designed to optimize sales processes for teams across all sectors. This event allowed us to connect with key industry players, exchange ideas, and share our vision. We are truly grateful to UP Euskadi and Banco Sabadell for facilitating these valuable connections.”

In addition to presenting its current technology, Neety also shared its upcoming features and strategic plans:

  • User Interface (UI) Enhancements: Making the platform even more intuitive and accessible.
  • AI Agents Development: Improving AI-driven sales assistants to conduct more natural and dynamic conversations.
  • Advanced prospect analysis: Using AI to gain deeper insights into potential leads, enabling sales teams to focus on the most promising opportunities.

These advancements reflect Neety’s ongoing commitment to innovation in sales automation powered by AI, helping businesses worldwide achieve smarter and more efficient sales strategies.

👉 Want to learn more? Visit Neety’s website and discover how AI can transform your sales processes.